No More Lorem Ipsum

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Hi 👋 I'm Helen Dibble.
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I'd been running Incredibble, my freelance comms business, for 12 years when I decided to pivot.

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On the back of maternity leave, in the midst of a trust recession and in the thick of an AI explosion.

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Am I mad?

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Still asking.

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It's been - and still is - scary and uncertain, eye-opening and deeply rewarding.

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This newsletter used to be about content and copy.

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But when I started sharing what was going on behind the scenes, readers told me it was great, better, more useful.

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And so here I am, still sharing.

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You'll read about sales and marketing, ops, wins, losses and freelancing.

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You'll also get links to things I find useful or inspiring.

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This is a newsletter for people in business, marketing, for those employed or self-employed.

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No More Lorem Ipsum used to be a war cry for better copy.

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Today it's a reminder that in life there is no holding copy. We're all writing live.

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Come along for the ride. I'd love to have you with me.

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Helen

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